"I bring perspective shaped by lived experience - across ownership, growth, transition and exit - and use that to help others make clearer, more confident decisions.

About Rich Poole

My work draws on more than 30 years across ownership, strategy and governance thinking.

This includes:

• Building and exiting my own business to a Fortune 500 company
• Lived experience in a multi-generation family enterprise, including early-stage sale to a multinational
• Advising owners, boards and leadership teams across New Zealand

I bring both lived and professional experience to family business advisory - combining commercial realism, governance discipline and calm judgement when decisions matter the most.

Whilst, I don’t step into management’s seat, I help owners and boards think clearly, make sound decisions and govern well - particularly when complexity, pressure or emotion make that difficult.

Values & Fit

Values matter.

I work best with owners and boards who value integrity, discretion and straight talk — and who are willing to act on decisions once they are made, then defend later.

I don’t take sides.
I don’t escalate conflict.
I don’t offer shortcuts.

The aim is steady judgement, fair process and decisions that stand the test of time.


Testimonials - 
Please view here.

Articles & Videos - Please view here.

Connections
- Please view here.

Case Study - Please view here.

Calm.  Not hype.