If the business feels stuck, you're tired, or the same decisions keep going round in circles, there's usually a conversation you've been putting off. I help you have it, and turn it into a plan that works for you and the people around you.
Working together, you'll have renewed energy, clarity and a plan, knowing I've got your back.
I'm Rich Poole. I grew up in a fourth-generation family business, and the conversation I never had with my Dad is why I do this.
I reply within one business day.
If you disappeared for thirty days, would the business survive without you?
Has "stepping back next year" been the plan for a few years now?
Has anyone asked the person you assume will take over whether they actually want it?
If something happened to you tomorrow, would your family know what to do with the business?
When you picture how this ends, is it a plan you've chosen, or something you're assuming will work itself out?
Hesitated on any of them? That's the conversation that keeps not happening.
My family's business started in the early 1900s with a horse and cart. In 2002 my Dad sold it. We never talked about what he wanted, or whether I'd take it on. Now I help owners have that conversation while there's still time.
I'm independent, with no personal agenda. My only interest is a decision that works for you.
Read my storyFourth generation. 30+ years. 170 companies worked with.
Only 3% of NZ family business owners are highly confident in the next generation's readiness to lead.
Source: KPMG New Zealand, Family Business Report 2026.
"What stood out was the preparation Richard invested in before the session, his ability to keep the team engaged, and the calm way he facilitated complex discussion while keeping us focused and on track."
"His advice and guidance to re-focus to allow us to make informed bigger strategic decisions alongside documenting both a short and long term plan was very valuable."
"He is a great listener & so able to break down what is being communicated into actionable options."
Confidential, about 30 minutes, no obligation.
With the right people in the room.
A Strategy on a Page and a Priority Action Plan.
Two years from now, the conversation has happened, and everyone knows where they stand.
What is included is on the Strategy Days page, and the price is agreed on the first call.